What is the weakness of BMW?
BMW is a leading car brand known for its product innovations, diversified portfolio, and strong market presence. However, it faces challenges such as intense competition, brand dilution from cheaper models, and high debt levels. When comparing the BMW brand to the Toyota brand, BMW has the advantage in the areas of horsepower, towing capacity and variety of models offered. Toyota has the advantage in the areas of new car pricing, used car pricing, depreciation, overall quality, reliability, safety and retained value.The German car brands Mercedes and BMW are probably one of the biggest rivals in the international automotive market. In 2016, BMW celebrated its centenary – and a century of technological rivalry with Daimler’s Mercedes-Benz.