Who has the slogan “The Ultimate Driving Machine”?
Of all the ad slogans ever created, one stands out for meeting those criteria perfectly: “The Ultimate Driving Machine,” coined by Martin Puris for BMW in 1974. At the time, BMW was in the midst of legal maneuvers designed to extricate the company from its longstanding distribution contract with Max Hoffman. The slogan ‘The Ultimate Driving Machine’ was coined by BMW North America in 1974, and first used in ads celebrating their win at the 1975 12 Hours of Sebring. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, ‘Joy’.